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The bundled software used for uploading music, photos and videos to the iPod is called iTunes. The hardware of a computer is infrequently changed, in comparison with software and data, which are "soft" in the sense that they are readily created, modified or erased on the computer. Like many digital audio players, iPods can serve as external data storage devices when connected to a computer. The iPod is currently the world's best-selling digital audio player, and its worldwide mainstream adoption makes it one of the most popular consumer brands. All three models were released in 2005. Discontinued versions include two generations of the full-sized iPod, all of which had monochrome screens (except for the iPod shuffle) and provide a simple user interface..